Even the notion of 'beauty' raises obvious questions. If I think my kid sister's unmade bed constitutes something 'beautiful', or aesthetically pleasing, does that make it art? If not, does its status change if a million people happen to agree with me, but my kid sister thinks it is just a pile of clothes?
A mission statement articulates a company's purpose. It announces to the world at large why your company exists. Every business should have a mission statement as a way of unifying the organization. You can think of a mission statement as a combination of what your business or nonprofit does and how and why it does it, expressed in a way that.